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INTRODUCING CND'S NEW CREATIVE PLAY™ NAIL POLISH - PLAY, POP AND PUSH OUTSIDE THE BOUNDARIES

Posted: 
04/01/16

Creative Play Nail Polish

Why conform? Color your way. Go all out with new shades of daring, unique color. Go metallic. Go bright. Go dark. Just go play.

CND, the global leader in professional nail products and services, reveals the newest addition to the CND portfolio and the next generation of color with CREATIVE PLAY™ Nail Polish. With 80 colors across 10 different finishes, CREATIVE PLAY™ Nail Polish provokes you to be unique and self-expressive through shades that are bright and fun.

"At CND, we are always looking for opportunities to elevate the standard in professional nail color," says CND Co-founder and Style Director Jan Arnold. "CREATIVE PLAY™ Nail Polish plays with dimension, pops with pigment and pushes outside the boundaries. This new line redefines traditional nail lacquer with color that breaks the rules through emotive, energized shades that allow you to express your individuality."

Formulated with micronized pigments, this traditional three-step system delivers smooth, uniform application with high-gloss and richly saturated color. Developed for consumers who desire frequent color change, and to simultaneously serve the needs of the professional nail community, CREATIVE PLAY™ Nail Polish offers flawless results with minimal effort for the ultimate color story every time.

CREATIVE PLAY™ Nail Polish Features & Benefits:
  • Traditional three-step nail lacquer system (Base, Color and Top Coat)
  • Vibrant, fun, multi-textured color
  • Formulated with micronized pigments to optimize color intensity, smoothness and gloss
  • Advanced brush designed with nearly 400 bristle ends to allow for precise and smooth application
  • Available in 80 colors across 10 finishes including: crème, holographic glitter, metallic, metallic glitter, micro glitter, multi-color glitter, pearl, satin, shimmer and transformer
  • 7-free – Free of toluene, camphor, formaldehyde, phthalates (DBP), formaldehyde resin, xylene, and methyl ethyl ketone (MEK)
  • Removes easily with OFFLY FAST™ Moisturizing Remover

CREATIVE PLAY™ will be available April 2016 as a salon service and for retail in select salons worldwide. Suggested price for in-salon services using CREATIVE PLAY™ Nail Polish range from $20-25, depending on location. Suggested retail price for CREATIVE PLAY™ Nail Polish, Base Coat and Top Coat is $7.50 per bottle.

For more information or to locate a salon, please visit cnd.com.

About CND Founded in 1979 and based in San Diego, CA, CND (Creative Nail Design, Inc.) is the global leader in professional nail products and services – including SHELLAC© Brand 14+ Day Nail Color. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education and customer support. Only CND delivers high performance nail color on the cutting edge of fashion and technology.

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