CND SHELLAC™ SYSTEM NOW FULLY PATENTED
October 2013 – CND, the global leader in professional nail, hand and foot beauty, has been awarded a total of six patents for its revolutionary CND Shellac™ system. Since the company’s inception in 1979, CND has remained consistently science-based, maintaining chemistry as a core competency. Now, three years after the launch of CND Shellac, the groundbreaking and unique technology behind the system has been formally recognized by the United States Patent and Trademark Office.
The promise CND makes to its loyal Nail Professionals is grounded in the performance of its products. When other companies began outsourcing their research capabilities, CND invested in a multi-million-dollar on-site Research & Development facility. Time and again, the company’s R&D resources have proven their worth, delivering new levels of effectiveness backed by tangible proof — with groundbreaking brands such as Retention+™ Liquid & Powder, Brisa™ Gel, SolarOil™, and VINYLUX™.
In May 2010, after nearly five years of development in its state-of-the-art laboratory, CND revolutionized the nail industry with the introduction of CND Shellac, The Original Power Polish™. The three-part system consists of the CND Shellac Base Coat, Color Coat and Top Coat, each cured in the CND UV Lamp for zero dry time. CND Shellac wears flawlessly for 14+ days of chip-free high-gloss shine, and now each of its unique components – Base Coat, Color Coat, Top Coat and UV Lamp – holds at least one patent of its own.
In order to ensure that consumers consistently receive Superior CND Shellac Services, CND recently launched the CND Shellac Pro Certification program. Through this initiative, the company offers Nail Professionals an opportunity to learn more about the CND Shellac system, expert application techniques and the ability to become certified as an expert on CND Shellac services.
“These patents for CND Shellac are a validation of our innovation,” says Dr. Dave Valia, Vice President of Research & Development for CND. “They solidify our technical leadership and protect our investment in creating a new category in nail coatings performance and care.”
Founded in 1979 and based in Vista, CA, CND (Creative Nail Design, Inc.) is the global leader in professional nail, hand and foot beauty - including CND Shellac™, the Original Power Polish™. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education, and customer support. CND is an industry-leading advocate for the role of nail care in personal beauty and fashion.
Cathy Vizcarra Catherine.firstname.lastname@example.org
Katie Gray Katie.email@example.com
Kathleen Curran Kathleen.firstname.lastname@example.org
Albany Luensmann Albany.email@example.com
RPR Marketing Communications • 136 East 57th Street Suite #405 • New York, NY 10022 • 212-317-1462