Want to make this year your salon’s best yet? Drafting (and sticking to) some resolutions will keep you and your employees energized and marching toward your business goals. To keep customers coming back, improve your salon’s culture and morale, and set yourself apart from the competition, follow these top New Year’s resolutions, and get ready to take your business to the next level.
1. Create a Loyalty Plan
Whether it’s through a punch card, a VIP program or a points-based reward system, valuing your repeat customers is proven to boost your bottom line. By giving gifts, discounts or extended services to returning customers, you build salon trust and increase retention. So, creating a loyalty plan should be at the top of your resolutions list for 2019. Get inspired, get creative and develop a plan that caters to what your clients care about most.
2. Give Back to Your Employees
As Forbes recently reported, happy employees are 12 percent more productive than those who aren’t loving their jobs, and over 550 million workdays are lost every year because of job stress. Cultivating and maintaining a healthy, thriving workplace culture where your staff feels heard and rewarded will lead to better morale, better customer service, a safer environment and good vibes all around. As a New Year’s resolution, consider planning a weekly happy hour or bagel brunch, a group outing to a workout class or an employee-of-the-month program that rewards employees with prizes. When it comes to caring for your employees, a little can go a long way.
3. Stay on Trend
You customers look to you to learn the hottest shades and nail art looks of the season. One fun way to stay ahead of the curve this year: Build and update a chic mood board with nail ideas or any of-the-moment inspo from the runway, red carpet, fashion magazines and social media. Because it helps you demonstrate your skills and knowledge to your clients, staying on top of emerging nail art trends should be one of your top New Year’s resolutions for 2019.
4. Get to Know Your Customers
In addition to creating a loyalty program, show clients you care by remembering the little details. In a recent Forbes article, some of the world’s top CEOs boil down exceptional customer service to really knowing your clients, including their names, where they’re going on vacation and what their kids are up to. This year, strive to be friendly and interested in what your customers are doing, and make a point of remembering the things that make them unique — it won’t be long until you see the benefits.
5. Strengthen Your Brand
Does your salon have a powerful mission statement or story? A signature aesthetic? A notable vision? If not, make strengthening your brand one of your top New Year’s resolutions. Building your brand makes you memorable, stirs emotions and distinguishes you from all the other nail shops out there.
6. Elevate Your Social Media Game
Social media is a valuable way to activate and connect with your community, while advertising all the amazing services you provide. As a 2019 New Year’s resolution, commit to posting every day. Ask customers to follow and tag you. Reshare when a client posts about your services. Interact with other salon professionals as often as possible. Elevate your game by taking full advantage of this fun, creative marketing tool.
When it comes to New Year’s resolutions, even small steps can yield big benefits over time. Invest in your clients, your employees and yourself this year, and watch your business transform. Here’s to an epic 2019!